![]() ![]() ![]() So doing the same kind of keyword research for those specific, long tail keywords makes a lot of sense when it comes to YouTube as well. ![]() The point is, people don’t need to be on YouTube in order to find your video. Of those, 80% are videos posted on YouTube. ReelSEO referenced a study that found that 55% of Google searches contain video results. Remember, apart from users who search for videos on YouTube itself, there are also those who discover videos straight from Google SERPs or Search Engine Results Pages. With tools like Long Tail Pro, you can probably get it over and done with in one sitting. The good news is, doing keyword research for YouTube isn’t as tedious as it sounds. And that, my friend, is exactly what we’ll discuss today. Put simply, you don’t just film videos first and perform YouTube keyword search second - that’s just backwards. įor YouTubers, it means a video that probably gets very few views and, in turn, very few leads for your business. You’re creating content before you really know what the best topic is for you to target.įor bloggers, it’s a recipe for posting content that gets buried in the trillions of pages Google indexes. ![]() That’s really what recording a video with no particular “problem” or keyword in mind is like. The problem is, many people go about YouTube all wrong.Ĭheck out this short video from Jon Penberthy, which explains exactly why keyword research matters for YouTube, just like it does for your blog :Īs Jon pointed out, many people make the same mistake in YouTube marketing as they do with their blog content: YouTube reaches over 230 million people per month, so it’s no secret that figuring out how to use keyword research for YouTube as a marketing tool can really be a game changer for almost any business. ![]()
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